Understanding user needs and behaviors through research helps create designs that are both intuitive and user-centric. This involves gathering insights from real users to inform design decisions and ensure the final product meets their expectations.

Focuses on creating intuitive and easy-to-navigate interfaces. This includes designing clear navigation paths, interactive elements, and ensuring the design is accessible and user-friendly, providing a smooth and engaging experience.

Involves crafting visually appealing interfaces that align with brand identity while enhancing usability. This includes choosing color schemes, typography, and imagery that not only attract users but also make the interface pleasant and functional.